26 Μαΐου 2006

The Unbearable Lightness of Greek Business

From Wikipedia, the free encyclopedia

Greek frappé is a drink derived from sprayed dried instant coffee that is consumed cold. It is very popular in Greece especially during summer but also found in other countries. The instant coffee found in other countries such as USA is usually frezze dried, which is in general more flavorful, but was higher oil content impact immediately the foam formation.

Frappé dates back to the 1957 International Trade Fair in Thessaloniki. The representative of the Nestlé company, Yiannis Dritsas, was exhibiting a new product for children, a chocolate beverage produced instantly by mixing it with milk and shaking it in a shaker. Dritsas' employee Vakondios was looking for a way to have his usual instant coffee during his break but he could not find any hot water. So he made the decision to use cold water and a shaker, creating the first frappé coffee.

Vakondios is now 87 years old and confesses that he finds it difficult to believe how a simple improvised experiment came to establish the neo-Greek national drink.

Since then, the product has been marketed chiefly by Nestlé and has had great success in Greece.

It is also said that frappé was invented by construction workers who needed a beverage with a durable, non-drinkable foam that would act as a shield against dust and dirt in their working environment. The foam also keeps the coffee cool for a rather long timespan. For the same reason, frappé started being served in beach bars during the day.

περισσότερα στο http://en.wikipedia.org/wiki/Frappe

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